Strength isn’t just built in the gym — it’s forged in your mindset, your habits, and your purpose.
The Strength & Standard: 30-Day Men’s Empowerment Challenge is more than a fitness program — it’s a full-body, full-mind reset designed to help men rise, lead, and thrive. Over 30 days, you’ll push past physical limits, sharpen your mental focus, and connect with a brotherhood of men committed to growth.
Led by Tony C, this challenge blends high-impact training with daily empowerment tools, weekly mindset sessions, and accountability check-ins to help you build more than muscle — it helps you build a standard for how you show up in life.
This is your call to level up. To break through. To embody what it means to be strong — inside and out.
Plan Includes
Daily guided workouts (strength, endurance, and core)
Weekly mindset coaching with Tony C
Motivational affirmations and journaling prompts
Private community support + leaderboard
End-of-challenge recognition + rewards
How it works
1️⃣ Sign Up & Lock In
Join the challenge directly through the TCI Fitness app. Once registered, you'll unlock access to daily workouts, mindset tools, and the private challenge group.
2️⃣ Show Up Daily
Each day, you'll get:
💪 A new workout (with video demos)
🧠 An empowerment focus (affirmation or journaling prompt)
🎯 Progress tracking to keep you locked in
Complete your workout and log your activity in the app to stay on the leaderboard.
3️⃣ Tap Into the Brotherhood
You’re not in this alone. Join weekly check-ins, message other challengers, and hold each other accountable inside the challenge community. Iron sharpens iron.
4️⃣ Grow Through the Grind
Each week, you’ll level up with a new theme:
Week 1: Discipline
Week 2: Strength
Week 3: Focus
Week 4: Leadership
Plus, weekly mindset coaching from Tony C to keep your head strong and your energy high.
5️⃣ Earn Your Respect
Top performers will be featured, rewarded, and celebrated — but the real win? A stronger body, sharper mind, and higher standard of living.
It’s not just a workout plan — it’s a lifestyle shift.
Download the app. Join the brotherhood. Let’s elevate.